Track important clicks
Create click rules from the dashboard without another code change.
Revenue attribution, connected
Trace revenue home.
Custora connects every ad click, anonymous visit, lead, and closed deal in one customer journey.
The customer journey rarely fits inside one session. Your attribution should not have to.
The whole journey, intact.
- 01
Ad click
Click IDs and campaign context captured at arrival.
- 02
Anonymous visit
Sessions and meaningful events preserved before signup.
- 03
Identified lead
One email connects the person to their earlier history.
- 04
Closed deal
Won revenue returns to the campaign that started it.
A lead should bring their history with them.
When a visitor identifies, Custora links their earlier sessions and touchpoints to the same contact. No journey reset at the form.
Identify a leadJavaScript
custora.identify({
email: "sam@northgate.dev",
name: "Sam Okafor"
})Marketing insight, meet sales truth.
Custora computes attribution from raw touchpoints and your actual deal pipeline, so every report can be traced back to a person and a journey.
- Capture UTM parameters and click IDs
- Join anonymous activity after identification
- Compare first and last touch attribution
- Report leads, pipeline, revenue, and ROAS
Customer journey
First touch
Where demand began
Last touch
What moved it forward
Recomputed, not rewritten.
Switch attribution models without changing the underlying journey.
One snippet to start
Install once. Keep the context.
Add the tracking script before the closing body tag. Custora starts building the customer journey from the next visit.
Add the script
Before the body closes
custora.jsHTML
<script defer
src="https://track.your-domain.com/c/v1/custora.js"
data-key="your-site-key">
</script>Keep anonymous history
Earlier visits connect automatically when the person identifies.
From the first campaign click to the revenue it creates.